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CRM

CRM sits at the center of sales and customer relationships. We compare pipeline visualization, automation, and onboarding cost for small teams — from Attio's free 3-seat AI-native tier to Salesforce's $100/user/mo Pro suite — separating signal from hype.

CRM at a glance

8 CRM tools are tracked in this index. 4 of them ship a free plan (HubSpot, Freshsales, Zoho CRM, Attio). and 4 offer a trial instead (Pipedrive, Close, monday CRM, Salesforce). The lowest published entry price in the category is $9/user/mo (Freshsales). Across the 8 scored CRM entries, the index average is 4.0/5, led by HubSpot at 4.3/5. Most common tags on this page: CRM (7 tools), Sales (6 tools), AI (2 tools), All-in-one (1 tool). Pricing figures behind these entries were last checked between 2026-08-31 to 2026-09-20; every tool page carries its own check date.

Tools tracked
8
Free plans
4
Trial only
4
Lowest entry price
$9/user/mo
Highest rated
HubSpot 4.3/5
Index average
4.0/5 across 8

CRM comparisons

Browse every head-to-head in the CRM comparison hub →

CRM pricing compared

The full set of CRM entries, with the plan shape each vendor actually publishes:

  • HubSpot Free plan · $15/seat/mo 4.3/5
  • Pipedrive 14-day free trial · $14/user/mo 4.2/5
  • Zoho CRM Free plan · $14/user/mo 4.2/5
  • Attio Free plan · €31/user/mo billed annually 4.1/5
  • Close 14-day free trial · $9/user/mo 4.0/5
  • Freshsales Free plan · $9/user/mo 3.9/5
  • Salesforce 30-day free trial · $25/user/mo 3.9/5
  • monday CRM 14-day free trial · $12/seat/mo 3.7/5

Every price point above is copied from the vendor's own pricing page and carries the date it was checked on the individual tool page — we do not fill gaps from third-party roundups. Where a figure could not be verified against an official source, the tool page says so instead of guessing.

Zoho CRM

CRM

Zoho CRM is a budget-friendly CRM with a usable free tier (3 users), deep workflow automation, and aggressive pricing — the entry-level pick for small sales teams.

★★★★☆4.2
FreemiumSalesWeb
Docs-based · official check

monday CRM

CRM

monday CRM is the CRM built on monday.com's visual work platform — board-based pipelines, AI credits and deep automation, sold in three-seat minimums.

★★★★☆3.7
CRMSalesVisual
Docs-based · official check

Salesforce

CRM

Salesforce is the enterprise agentic CRM with per-seat suites and deep AppExchange customization, aimed at organizations that outgrow starter platforms.

★★★★☆3.9
CRMEnterpriseSales
Docs-based · official check

Attio

CRM

Attio is the fast, customizable CRM built for AI-era teams — custom objects, real-time sync, auto-enrichment and AI agents, with a genuinely usable 3-seat free plan.

★★★★☆4.1
CRMAISales
Docs-based · official check

How to compare CRM tools

When you compare CRM tools, the fields that decide the outcome are the ones this index actually stores: whether a free plan exists and what it limits, the published entry price and how it bills (per seat, per month, per workspace), what the trial covers, which of the six index dimensions the tool scores on, when each figure was last checked against the official page, and which alternatives sit in the same category. Each tool page prints those fields with its own verification date, the CRM comparison pages put two products side by side on the same fields, and the list pages rank the category against the rest of the index — so you can move from a shortlist to a decision without opening a vendor's sales page.

Browse the rest of the index by category: Form Builders (5) · AI Writing (5) · Email Marketing (5) · Project Management (5) · No-Code (5) · Analytics (5) · Customer Support (5) · Scheduling (5) · Password & Security (5) · AI API Gateways (5) · Social Media Scheduling (5) · Online Courses (5) · Invoicing & AR (5) · eSignature (5) · SEO Tools (5) · Avatar Video (5) · AI Meeting Notes (5) · Conversational AI (5) · AI Presentation Tools (5) · AI Image Generation (5) · AI Video Generation (5) · AI Transcription Services (5) · Workflow Automation (5) · AI Video (1) · AI Image (1) · AI Assistant (1) · Developer Tools (4) · AI Chat (1) · AI Agents (1) · AI Voice Generation (5) · Time Tracking (5) · AI Coding Assistants (5) · Personal AI Agents (4) · LLM Observability (5) · Expense & Spend Management (5)

Frequently asked questions about CRM

How many CRM tools does this index cover?

8 tools are tracked here, 4 of them with a free plan, and paid entry pricing starts at $9/user/mo (Freshsales). CRM sits at the center of sales and customer relationships. We compare pipeline visualization, automation, and onboarding cost for small teams — from Attio's free 3-seat AI-native tier to Salesforce's $100/user/mo Pro suite — separating signal from hype

Which CRM tools are free to use?

HubSpot, Freshsales, Zoho CRM, Attio list a free plan in this index; HubSpot paid plans start at $15/seat/mo.

What is the cheapest CRM tool?

Freshsales has the lowest published entry price on this page at $9/user/mo (Free plan up to 3 users / 10K records (not shown on main /crm/pricing/ page; confirmed via signup flow & third-party pricing reviews 2026-09-06); Growth $9/user/mo annual; Pro $39/user/mo; Enterprise $59/user/mo; sequences unlock at Pro). Freshsales also lists a free plan.

How was the CRM pricing data verified?

Every price point above is copied from the vendor's own pricing page and carries the date it was checked on the individual tool page — we do not fill gaps from third-party roundups. Where a figure could not be verified against an official source, the tool page says so instead of guessing.

Which CRM tool rates highest in this index?

HubSpot leads this category at 4.3/5 — HubSpot unites CRM, marketing and service tools on one growth platform, with core CRM features free. The category average across 8 scored entries is 4.0/5.