Mailchimp
Mailchimp is a veteran email marketing platform with automation, landing pages and a basic CRM.
Email marketing is the foundation of retention and conversion. We compare free tiers, automation sequences, and creator-friendliness to help you avoid vendor lock-in.
5 Email Marketing tools are tracked in this index. 5 of them ship a free plan (Mailchimp, Kit (ConvertKit), Brevo, Beehiiv, Klaviyo). The lowest published entry price in the category is $9/mo (Brevo). Across the 5 scored Email Marketing entries, the index average is 3.9/5, led by Beehiiv at 4.0/5. Most common tags on this page: Email (3 tools), Automation (2 tools), Creators (2 tools), All-in-one (1 tool). Pricing figures behind these entries were last checked between 2026-09-05 to 2026-10-12; every tool page carries its own check date.
Browse every head-to-head in the Email Marketing comparison hub →
The full set of Email Marketing entries, with the plan shape each vendor actually publishes:
Every price point above is copied from the vendor's own pricing page and carries the date it was checked on the individual tool page — we do not fill gaps from third-party roundups. Where a figure could not be verified against an official source, the tool page says so instead of guessing.
Mailchimp is a veteran email marketing platform with automation, landing pages and a basic CRM.
Kit (ConvertKit) is email marketing made for creators, with a generous free plan up to 10,000 subscribers and powerful automation sequences.
Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier.
Beehiiv is a newsletter platform focused on growth and monetization, including paid subscriptions.
Klaviyo is the ecommerce email-and-SMS platform — Shopify-grade data, predictive analytics and flow automation — billing by active profile with no annual discount.
When you compare Email Marketing tools, the fields that decide the outcome are the ones this index actually stores: whether a free plan exists and what it limits, the published entry price and how it bills (per seat, per month, per workspace), what the trial covers, which of the six index dimensions the tool scores on, when each figure was last checked against the official page, and which alternatives sit in the same category. Each tool page prints those fields with its own verification date, the Email Marketing comparison pages put two products side by side on the same fields, and the list pages rank the category against the rest of the index — so you can move from a shortlist to a decision without opening a vendor's sales page.
Browse the rest of the index by category: Form Builders (5) · AI Writing (5) · CRM (8) · Project Management (5) · No-Code (5) · Analytics (5) · Customer Support (5) · Scheduling (5) · Password & Security (5) · AI API Gateways (5) · Social Media Scheduling (5) · Online Courses (5) · Invoicing & AR (5) · eSignature (5) · SEO Tools (5) · Avatar Video (5) · AI Meeting Notes (5) · Conversational AI (5) · AI Presentation Tools (5) · AI Image Generation (5) · AI Video Generation (5) · AI Transcription Services (5) · Workflow Automation (5) · AI Video (1) · AI Image (1) · AI Assistant (1) · Developer Tools (4) · AI Chat (1) · AI Agents (1) · AI Voice Generation (5) · Time Tracking (5) · AI Coding Assistants (5) · Personal AI Agents (4) · LLM Observability (5) · Expense & Spend Management (5)
5 tools are tracked here, 5 of them with a free plan, and paid entry pricing starts at $9/mo (Brevo). Email marketing is the foundation of retention and conversion. We compare free tiers, automation sequences, and creator-friendliness to help you avoid vendor lock-in
Mailchimp, Kit (ConvertKit), Brevo, Beehiiv, Klaviyo list a free plan in this index; Mailchimp paid plans start at $13/mo.
Brevo has the lowest published entry price on this page at $9/mo (Starter $9/mo (5,000 emails/mo), yearly -10% promo $8.08/mo; Standard $18 adds automation + A/B; free plan 300 emails/day, no credit card; remove-logo add-on $10.80/mo). Brevo also lists a free plan.
Every price point above is copied from the vendor's own pricing page and carries the date it was checked on the individual tool page — we do not fill gaps from third-party roundups. Where a figure could not be verified against an official source, the tool page says so instead of guessing.
Beehiiv leads this category at 4.0/5 — Beehiiv is a newsletter platform focused on growth and monetization, including paid subscriptions. The category average across 5 scored entries is 3.9/5.