Mailchimp
Mailchimp is a veteran email marketing platform with automation, landing pages and a basic CRM.
Verified against: mailchimp.commailchimp.commailchimp.comwebo360solutions.com as of 2026-09-09
Quick verdict: For most teams, Mailchimp is a dependable 4.0/5 choice in Email Marketing. Its edge is stability; its main watch-item is localization coverage outside core markets.
- Our rating: 4.0/5
- Strongest dimension: Stability (5/5, verified against official sources)
- Weakest dimension: Functionality (4/5, verified against official sources)
- Pricing: Free plan · $13/mo
- Verification: Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-09. Sources: mailchimp.com, mailchimp.com, mailchimp.com, webo360solutions.com
Mailchimp pricing details
- Free plan available
- paid plans from $13/mo
Essentials (500 contacts); price scales with contacts, headline rates are first-12-month promos (post-promo price unpublished); free = 250 contacts, 500 sends/mo; 14-day trial (re-checked 2026-09-09 via 2026 roundups: Standard from $20/mo at 500 contacts; unsubscribed contacts keep counting toward the contact tier — list hygiene is a billing obligation)
In our index: Free plan available; paid from $13/mo
How Mailchimp scores across our 6 index dimensions
- Functionality: 4/5 (verified against official sources)
- Usability: 4/5 (verified against official sources)
- Stability: 5/5 (verified against official sources)
- Collaboration: 4/5 (verified against official sources)
- Localization: 4/5 (verified against official sources)
- Value: 4/5 (verified against official sources)
Score rationale: Veteran email platform; free plan cut to 250 contacts / 500 sends after the April 2026 Intuit repricing; Essentials from $13/mo; annual billing gives no discount.
What Mailchimp does well
- Best dimension: Stability at 5/5 — backed by verification against the official site & pricing.
- Second strong point: Core features at 4/5.
- Pricing: free tier, paid from $13/mo — Essentials (500 contacts); price scales with contacts; no annual discount; free = 250 contacts
- Positioning: Mailchimp is a veteran email marketing platform with automation, landing pages and a basic CRM.
- Source check: Veteran email marketing platform with automation, landing pages and basic CRM; free 250 contacts, Essentials $13.
Where Mailchimp falls short
- Weakest dimension: Core features at 4/5.
- Weigh localization coverage outside core markets before committing.
How Mailchimp compares to other Email Marketing tools
Our index tracks 5 Email Marketing tools. Mailchimp sits at 4.0/5, with paid plans from $13/mo. Here are the 4 closest alternatives we hold pricing and scoring evidence for.
- Beehiiv — 4.0/5 · Free plan · $49/mo
Beehiiv is a newsletter platform focused on growth and monetization, including paid subscriptions. - Klaviyo — 4.0/5 · Free plan · $20/mo
Klaviyo is the ecommerce email-and-SMS platform — Shopify-grade data, predictive analytics and flow automation — billing by active profile with no annual discount. - Kit (ConvertKit) — 3.9/5 · Free plan · $39/mo
Kit (ConvertKit) is email marketing made for creators, with a generous free plan up to 10,000 subscribers and powerful automation sequences. - Brevo — 3.8/5 · Free plan · $9/mo
Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier.
Frequently asked questions about Mailchimp
How much does Mailchimp cost?
Free plan available; paid plans from $13/mo. Billing detail: Essentials (500 contacts); price scales with contacts, headline rates are first-12-month promos (post-promo price unpublished); free = 250 contacts, 500 sends/mo; 14-day trial (re-checked 2026-09-09 via 2026 roundups: Standard from $20/mo at 500 contacts; unsubscribed contacts keep counting toward the contact tier — list hygiene is a billing obligation). Figures verified 2026-09-09.
Does Mailchimp have a free plan?
Yes. Mailchimp has a free tier; paid plans start at $13/mo.
What is Mailchimp rated in our index?
Mailchimp sits at 4.0/5 in our index, strongest on stability (5/5, verified against official sources) and weakest on functionality (4/5, verified against official sources). For most teams, Mailchimp is a dependable 4.0/5 choice in Email Marketing. Its edge is stability; its main watch-item is localization coverage outside core markets.
What are the drawbacks of Mailchimp?
Weakest dimension: Core features at 4/5 Weigh localization coverage outside core markets before committing.
What does Mailchimp do well?
Best dimension: Stability at 5/5 — backed by verification against the official site & pricing Second strong point: Core features at 4/5 Pricing: free tier, paid from $13/mo — Essentials (500 contacts); price scales with contacts; no annual discount; free = 250 contacts Positioning: Mailchimp is a veteran email marketing platform with automation, landing pages and a basic CRM Source check: Veteran email marketing platform with automation, landing pages and basic CRM; free 250 contacts, Essentials $13.
How was Mailchimp verified?
Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-09. Sources: mailchimp.com, mailchimp.com, mailchimp.com, webo360solutions.com.
What are the alternatives to Mailchimp?
We track Kit (ConvertKit), Brevo, Beehiiv, Klaviyo as the closest alternatives in our Email Marketing index, and 4 head-to-head comparisons against Mailchimp are available.