Brevo
Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier.
Verified against: brevo.comlayer3labs.iomoosend.com as of 2026-09-05
Quick verdict: Brevo earns a 3.8/5 from our source checks, standing out for core features. It fits best when your priority is creators and small businesses building owned audiences, with the caveat that you should weigh the documentation quality for self-serve onboarding.
- Our rating: 3.8/5
- Strongest dimension: Functionality (4/5, verified against official sources)
- Weakest dimension: Collaboration (3/5, verified against official sources)
- Pricing: Free plan · $9/mo
- Verification: Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-05. Sources: brevo.com, layer3labs.io, moosend.com
Brevo pricing details
- Free plan available
- paid plans from $9/mo
Starter $9/mo (5,000 emails/mo), yearly -10% promo $8.08/mo; Standard $18 adds automation + A/B; free plan 300 emails/day, no credit card; remove-logo add-on $10.80/mo
In our index: Free plan available; paid from $9/mo
How Brevo scores across our 6 index dimensions
- Functionality: 4/5 (verified against official sources)
- Usability: 4/5 (verified against official sources)
- Stability: 4/5 (verified against official sources)
- Collaboration: 3/5 (verified against official sources)
- Localization: 4/5 (verified against official sources)
- Value: 4/5 (verified against official sources)
Score rationale: Formerly Sendinblue; email+SMS+CRM in one, friendly free tier; free 300 emails/day, Business $25.
What Brevo does well
- Best dimension: Core features at 4/5 — backed by verification against the official site & pricing.
- Second strong point: Ease of use at 4/5.
- Pricing: free tier, paid from $9/mo — Starter (5k emails/mo); yearly ~10% off; free plan 300 emails/day
- Positioning: Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier.
- Source check: Formerly Sendinblue; email+SMS+CRM in one, friendly free tier; free 300 emails/day, Business $25.
Where Brevo falls short
- Weakest dimension: Collaboration at 3/5.
- Weigh the documentation quality for self-serve onboarding before committing.
How Brevo compares to other Email Marketing tools
Our index tracks 5 Email Marketing tools. Brevo sits at 3.8/5, with paid plans from $9/mo. Here are the 4 closest alternatives we hold pricing and scoring evidence for.
- Beehiiv — 4.0/5 · Free plan · $49/mo
Beehiiv is a newsletter platform focused on growth and monetization, including paid subscriptions. - Klaviyo — 4.0/5 · Free plan · $20/mo
Klaviyo is the ecommerce email-and-SMS platform — Shopify-grade data, predictive analytics and flow automation — billing by active profile with no annual discount. - Mailchimp — 4.0/5 · Free plan · $13/mo
Mailchimp is a veteran email marketing platform with automation, landing pages and a basic CRM. - Kit (ConvertKit) — 3.9/5 · Free plan · $39/mo
Kit (ConvertKit) is email marketing made for creators, with a generous free plan up to 10,000 subscribers and powerful automation sequences.
Frequently asked questions about Brevo
How much does Brevo cost?
Free plan available; paid plans from $9/mo. Billing detail: Starter $9/mo (5,000 emails/mo), yearly -10% promo $8.08/mo; Standard $18 adds automation + A/B; free plan 300 emails/day, no credit card; remove-logo add-on $10.80/mo. Figures verified 2026-09-05.
Does Brevo have a free plan?
Yes. Brevo has a free tier; paid plans start at $9/mo.
What is Brevo rated in our index?
Brevo sits at 3.8/5 in our index, strongest on functionality (4/5, verified against official sources) and weakest on collaboration (3/5, verified against official sources). Brevo earns a 3.8/5 from our source checks, standing out for core features. It fits best when your priority is creators and small businesses building owned audiences, with the caveat that you should weigh the documentation quality for self-serve onboarding.
What are the drawbacks of Brevo?
Weakest dimension: Collaboration at 3/5 Weigh the documentation quality for self-serve onboarding before committing.
What does Brevo do well?
Best dimension: Core features at 4/5 — backed by verification against the official site & pricing Second strong point: Ease of use at 4/5 Pricing: free tier, paid from $9/mo — Starter (5k emails/mo); yearly ~10% off; free plan 300 emails/day Positioning: Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier Source check: Formerly Sendinblue; email+SMS+CRM in one, friendly free tier; free 300 emails/day, Business $25.
How was Brevo verified?
Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-05. Sources: brevo.com, layer3labs.io, moosend.com.
What are the alternatives to Brevo?
We track Mailchimp, Kit (ConvertKit), Beehiiv, Klaviyo as the closest alternatives in our Email Marketing index, and 4 head-to-head comparisons against Brevo are available.