Klaviyo vs Brevo 2026: Active Profiles vs Send Volume
Quick verdict: Klaviyo is our overall pick for Klaviyo vs Brevo.
Opposite meters: Brevo's free plan holds 100,000 contacts at 300 emails/day, while Klaviyo's free tier caps at 250 active profiles — a big dormant list is nearly free on Brevo and expensive on Klaviyo.
| Tool | Rating | Pricing | Best for |
|---|---|---|---|
| Klaviyo Best overall Best for teams | 4.0/5 | Free $20/mo | Klaviyo is the ecommerce email-and-SMS platform — Shopify-grade data, predictive analytics… |
| Brevo Best free | 3.8/5 | Free $9/mo | Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely frie… |
Bottom line: Brevo (3.8/5) is the volume escape hatch — Starter $9/mo covers 5,000 sends/mo and contacts are not the billing unit, so large-but-quiet lists cost little; SMS and CRM sit in the same bill. Klaviyo (4.0/5) earns its per-profile price only when profiles are shopping: predictive analytics, revenue attribution and flow automation from $20/mo (500 profiles), Email + SMS bundles from $35/mo. Clean lists of buyers: Klaviyo. Fat lists of everyone: Brevo.
Pricing and details
Klaviyo · 4.0/5
Free plan available · $20/mo
Free: 250 active profiles, 500 emails/mo, $5 mobile-message + $5 Composer credits/mo, email support first 60 days, Klaviyo branding; Email from $20/mo at 500 active profiles (5,000 sends), ~$175/mo at 5,000, ~$150-175/mo at 10,000 across sources; Email + SMS from $35/mo at 500 profiles; billed by active profiles since Feb 2025 (suppressed/unsubscribed stop counting; imported-but-unengaged still count); no annual-billing discount published — pricing is month-to-month; Klaviyo Reviews is a separate $25/mo add-on; tier crossing capped at +25% per increase
Klaviyo is the ecommerce email-and-SMS platform — Shopify-grade data, predictive analytics and flow automation — billing by active profile with no annual discount.
Score breakdown
Pros
- Core scored 5/5 (research): predictive analytics (CLV, churn, next-order), revenue attribution per flow, and native Shopify/WooCommerce/BigCommerce data sync — all in one platform.
- Free plan (verified on the official pricing page): 250 active profiles, 500 emails/mo, plus $5 mobile-message and $5 Composer credits to test SMS.
- Email + SMS bundled from $35/mo at 500 profiles — messaging credits inside the same plan, not a separate product.
- Active-profile billing is hygienic in one direction: unsubscribed and suppressed contacts stop counting toward your tier (verified).
Cons
- Pricing scales steeply: ~$20/mo at 500 profiles but roughly $150-175/mo at 10,000 and reported ~$720/mo at 50,000 (2026 sources) — expensive for large lists.
- No published annual-billing discount — the ladder is month-to-month, priced by current active-profile count (verified 2026-09-09).
- Imported-but-unengaged profiles still count toward billing, and Klaviyo Reviews costs a separate $25/mo add-on.
Pricing verified 2026-09-09
Brevo · 3.8/5
Free plan available · $9/mo
Starter $9/mo (5,000 emails/mo), yearly -10% promo $8.08/mo; Standard $18 adds automation + A/B; free plan 300 emails/day, no credit card; remove-logo add-on $10.80/mo
Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier.
Score breakdown
Pros
- Best dimension: Core features at 4/5 — backed by verification against the official site & pricing.
- Second strong point: Ease of use at 4/5.
- Pricing: free tier, paid from $9/mo — Starter (5k emails/mo); yearly ~10% off; free plan 300 emails/day
- Positioning: Brevo (formerly Sendinblue) mixes email, SMS and CRM in one platform with a genuinely friendly free tier.
Cons
- Weakest dimension: Collaboration at 3/5.
- Weigh the documentation quality for self-serve onboarding before committing.
Pricing verified 2026-09-05
Frequently asked questions
Which is better overall, Klaviyo or Brevo?
Klaviyo is our overall pick (4.0/5 vs 3.8/5). Opposite meters: Brevo's free plan holds 100,000 contacts at 300 emails/day, while Klaviyo's free tier caps at 250 active profiles — a big dormant list is nearly free on Brevo and expensive on Klaviyo.
Do Klaviyo and Brevo offer free plans?
Klaviyo and Brevo have a free tier. Klaviyo paid plans start at $20/mo; Brevo paid plans start at $9/mo.
What does Klaviyo cost?
$20/mo — Free: 250 active profiles, 500 emails/mo, $5 mobile-message + $5 Composer credits/mo, email support first 60 days, Klaviyo branding; Email from $20/mo at 500 active profiles (5,000 sends), ~$175/mo at 5,000, ~$150-175/mo at 10,000 across sources; Email + SMS from $35/mo at 500 profiles; billed by active profiles since Feb 2025 (suppressed/unsubscribed stop counting; imported-but-unengaged still count); no annual-billing discount published — pricing is month-to-month; Klaviyo Reviews is a separate $25/mo add-on; tier crossing capped at +25% per increase. Prices were last verified on 2026-09-09.