HubSpot
HubSpot unites CRM, marketing and service tools on one growth platform, with core CRM features free.
Verified against: hubspot.comhubspot.comhubspot.comaustraliansmallbusiness.com.au as of 2026-09-09
Quick verdict: If small teams that want pipeline clarity without enterprise overhead describes you, HubSpot at 4.3/5 is worth a serious trial. The gap to watch is the learning curve for advanced workflows.
- Our rating: 4.3/5
- Strongest dimension: Functionality (5/5, verified against official sources)
- Weakest dimension: Usability (4/5, verified against official sources)
- Pricing: Free plan · $15/seat/mo
- Verification: Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-09. Sources: hubspot.com, hubspot.com, hubspot.com, australiansmallbusiness.com.au
HubSpot pricing details
- Free plan available
- paid plans from $15/seat/mo
- $20/seat/mo
- $15/seat/mo
Free CRM (unlimited users); Sales/Service Hub Starter $15/seat/mo annual ($20 monthly); Marketing Hub Pro $890/mo; mandatory onboarding at higher tiers (re-checked 2026-09-09 via a Sept 2026 roundup: free CRM now 1,000 contacts / 2 users / one pipeline with branding on outbound — older 'unlimited contacts' guides are stale; Starter Customer Platform $20/seat monthly or $15 annual commitment)
In our index: Free plan available; paid from $9/mo/seat
How HubSpot scores across our 6 index dimensions
- Functionality: 5/5 (verified against official sources)
- Usability: 4/5 (verified against official sources)
- Stability: 5/5 (verified against official sources)
- Collaboration: 5/5 (verified against official sources)
- Localization: 4/5 (verified against official sources)
- Value: 4/5 (verified against official sources)
Score rationale: Growth platform combining CRM, marketing and service; free plan includes core CRM; official Chinese available (V-level).
What HubSpot does well
- Best dimension: Core features at 5/5 — backed by verification against the official site & pricing.
- Second strong point: Stability at 5/5.
- Pricing: free tier, paid from $9/mo/seat — Marketing Hub Starter intro pricing (list $20/seat); free CRM for 2 users
- Positioning: HubSpot unites CRM, marketing and service tools on one growth platform, with core CRM features free.
- Source check: Growth platform combining CRM, marketing and service; free plan includes core CRM; official Chinese available (V-level).
Where HubSpot falls short
- Weakest dimension: Ease of use at 4/5.
- Weigh the learning curve for advanced workflows before committing.
How HubSpot compares to other CRM tools
Our index tracks 8 CRM tools. HubSpot sits at 4.3/5, with $15/seat/mo. Here are the 6 closest alternatives we hold pricing and scoring evidence for.
- Pipedrive — 4.2/5 · 14-day free trial · $14/user/mo
Pipedrive is a visual, pipeline-first CRM built for small and mid-sized sales teams. - Zoho CRM — 4.2/5 · Free plan · $14/user/mo
Zoho CRM is a budget-friendly CRM with a usable free tier (3 users), deep workflow automation, and aggressive pricing — the entry-level pick for small sales teams. - Attio — 4.1/5 · Free plan · €31/user/mo billed annually
Attio is the fast, customizable CRM built for AI-era teams — custom objects, real-time sync, auto-enrichment and AI agents, with a genuinely usable 3-seat free plan. - Close — 4.0/5 · 14-day free trial · $9/user/mo
Close is a CRM for fast-moving outbound teams, with built-in calling and automation workflows. - Freshsales — 3.9/5 · Free plan · $9/user/mo
Freshsales is Freshworks' CRM with AI scoring and built-in phone and email inside one product. - Salesforce — 3.9/5 · 30-day free trial · $25/user/mo
Salesforce is the enterprise agentic CRM with per-seat suites and deep AppExchange customization, aimed at organizations that outgrow starter platforms.
Frequently asked questions about HubSpot
How much does HubSpot cost?
Free plan available; paid plans from $15/seat/mo; $20/seat/mo; $15/seat/mo. Billing detail: Free CRM (unlimited users); Sales/Service Hub Starter $15/seat/mo annual ($20 monthly); Marketing Hub Pro $890/mo; mandatory onboarding at higher tiers (re-checked 2026-09-09 via a Sept 2026 roundup: free CRM now 1,000 contacts / 2 users / one pipeline with branding on outbound — older 'unlimited contacts' guides are stale; Starter Customer Platform $20/seat monthly or $15 annual commitment). Figures verified 2026-09-09.
Does HubSpot have a free plan?
Yes. HubSpot has a free tier; paid plans start at $15/seat/mo.
What is HubSpot rated in our index?
HubSpot sits at 4.3/5 in our index, strongest on functionality (5/5, verified against official sources) and weakest on usability (4/5, verified against official sources). If small teams that want pipeline clarity without enterprise overhead describes you, HubSpot at 4.3/5 is worth a serious trial. The gap to watch is the learning curve for advanced workflows.
What are the drawbacks of HubSpot?
Weakest dimension: Ease of use at 4/5 Weigh the learning curve for advanced workflows before committing.
What does HubSpot do well?
Best dimension: Core features at 5/5 — backed by verification against the official site & pricing Second strong point: Stability at 5/5 Pricing: free tier, paid from $9/mo/seat — Marketing Hub Starter intro pricing (list $20/seat); free CRM for 2 users Positioning: HubSpot unites CRM, marketing and service tools on one growth platform, with core CRM features free Source check: Growth platform combining CRM, marketing and service; free plan includes core CRM; official Chinese available (V-level).
How was HubSpot verified?
Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-09. Sources: hubspot.com, hubspot.com, hubspot.com, australiansmallbusiness.com.au.
What are the alternatives to HubSpot?
We track Pipedrive, Freshsales, Close, Zoho CRM, monday CRM, Salesforce, Attio as the closest alternatives in our CRM index, and 7 head-to-head comparisons against HubSpot are available.