Close vs Attio 2026: Which One Is Worth the Money?
Quick verdict: Attio is our overall pick for Close vs Attio.
Close (4.0/5) and Attio (4.1/5) both serve the crm category, but they target very different buyers. Attio at 4.1/5 is the only new free tier in the set — 3 seats free, then €31/user/mo annual (Plus). Here is how they actually compare on pricing, features, and who should pick which.
| Tool | Rating | Pricing | Best for |
|---|---|---|---|
| Close | 4.0/5 | $9/user/mo | Close is a CRM for fast-moving outbound teams, with built-in calling and automation workfl… |
| Attio Best overall Best free Best for teams | 4.1/5 | Free €31/user/mo billed annually | Attio is the fast, customizable CRM built for AI-era teams — custom objects, real-time syn… |
Bottom line: Close vs Attio is mostly a scale question. Attio leads on our scorecard (4.1/5 vs 4.0/5), Attio's free 3-seat tier is the cheapest on-ramp in the CRM set.
Pricing and details
Close · 4.0/5
14-day free trial · $9/user/mo
Solo $9/user/mo annual ($19 monthly, 1-user only); Essentials $35/user/mo; Growth $99/user/mo (Power Dialer); Scale $139/user/mo (Predictive Dialer)
$9/user/mo
Close is a CRM for fast-moving outbound teams, with built-in calling and automation workflows.
Score breakdown
Pros
- Best dimension: Core features at 4/5 — backed by verification against the official site & pricing.
- Second strong point: Ease of use at 4/5.
- Pricing: paid-only, paid from $9/mo/user — Solo (1 user); annual rate; Essentials $35/mo/user
- Positioning: Close is a CRM for fast-moving outbound teams, with built-in calling and automation workflows.
Cons
- Weakest dimension: Localization at 3/5.
- No free tier — budget teams must plan around the paid entry.
- Weigh the premium pricing for heavier usage before committing.
Pricing verified 2026-08-31
Attio · 4.1/5
Free plan available · €31/user/mo billed annually
Official site lists EUR: Free €0 up to 3 seats (50,000 records); Plus €39 monthly / €31 annual, up to 10 seats, 250,000 records; Pro €93 monthly / €74 annual, unlimited seats, 1,000,000 records; Enterprise custom, unlimited objects/records; extra seat-credit packs sold on top; USD figures not published on the page
Plus €31/user/mo; Pro €74/user/mo billed annually (save 20%)
Attio is the fast, customizable CRM built for AI-era teams — custom objects, real-time sync, auto-enrichment and AI agents, with a genuinely usable 3-seat free plan.
Score breakdown
Pros
- Best dimension: Ease of use at 5/5 — a schema you can reshape in minutes; reviewers consistently call it the fastest CRM in the class.
- The only genuinely usable free tier here besides HubSpot and Zoho: 3 seats, 50,000 records, auto-enrichment included (verified on the official page 2026-09-20).
- AI-native feature set: AI agents, Ask Attio, call intelligence and MCP server access ship on the paid tiers.
- 20% discount on annual billing: Plus €31/user/mo and Pro €74/user/mo annual vs €39 / €93 monthly.
Cons
- Pricing is published in EUR only on the official page — no USD figures shown, which is a real friction point for US-based teams budgeting in dollars.
- Record caps gate the paid tiers: 250,000 on Plus, 1,000,000 on Pro before Enterprise (custom).
- Stability scored 4/5: a younger company than the incumbents; AI-agent and enrichment breadth is the trade you make for speed.
Pricing verified 2026-09-20
Frequently asked questions
Which is better overall, Close or Attio?
Attio is our overall pick (4.1/5 vs 4.0/5). Close (4.0/5) and Attio (4.1/5) both serve the crm category, but they target very different buyers. Attio at 4.1/5 is the only new free tier in the set — 3 seats free, then €31/user/mo annual (Plus). Here is how they actually compare on pricing, features, and who should pick which.
Do Close and Attio offer free plans?
Attio has a free tier. Close paid plans start at $9/user/mo; Attio paid plans start at €31/user/mo billed annually.
What does Attio cost?
€31/user/mo billed annually — Official site lists EUR: Free €0 up to 3 seats (50,000 records); Plus €39 monthly / €31 annual, up to 10 seats, 250,000 records; Pro €93 monthly / €74 annual, unlimited seats, 1,000,000 records; Enterprise custom, unlimited objects/records; extra seat-credit packs sold on top; USD figures not published on the page. Prices were last verified on 2026-09-20.