Mixpanel vs Amplitude 2026: Event Analytics for Builders vs Enterprises
Quick verdict: Mixpanel is our overall pick for Mixpanel vs Amplitude.
Mixpanel takes the score (4.1 vs 4.0) with a 1M-events/mo free tier and usage-based overage at $0.28/1K events; Amplitude targets enterprises with cohorts and path analysis, a larger 2M-events/mo free tier and Plus from $0 (usage-based).
| Tool | Rating | Pricing | Best for |
|---|---|---|---|
| Mixpanel Best overall Best free | 4.1/5 | Free $24/mo | Mixpanel is product analytics built around events and funnels, with a free plan sized for … |
| Amplitude Best for teams | 4.0/5 | Free Usage-based | Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a… |
Bottom line: Mixpanel for builders — free tier covers the first 1M events/mo (verified), then $0.28/1K events usage-based, Growth at $24/mo (~20% off annual). Amplitude for enterprise-scale product analytics — Starter free to 2M events/mo, Plus from $0 with usage-based billing, behavioral cohorts and path analysis. Both ship Japanese homepages (verified). If you are an early product team, Mixpanel lets you stay free longer; if you need enterprise cohorts and path analysis and have budget, Amplitude.
Pricing and details
Mixpanel · 4.1/5
Free plan available · $24/mo
Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off
Mixpanel is product analytics built around events and funnels, with a free plan sized for early teams.
Score breakdown
Pros
- Best dimension: Core features at 5/5 — backed by verification against the official site & pricing.
- Second strong point: Stability at 5/5.
- Pricing: free tier, paid from $24/mo — Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off
- Positioning: Mixpanel is product analytics built around events and funnels, with a free plan sized for early teams.
Cons
- Weakest dimension: Ease of use at 4/5.
- Weigh the learning curve for advanced workflows before committing.
Pricing verified 2026-08-31
Amplitude · 4.0/5
Free plan available · Usage-based
Plus; re-based 2026 to usage billing from $0 (first 2M events/mo free, scales to 70M events/mo); free tier 2M events/mo forever
Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a capable free version.
Score breakdown
Pros
- Best dimension: Core features at 5/5 — backed by verification against the official site & pricing.
- Second strong point: Stability at 5/5.
- Pricing: free tier, Plus from $0 (usage-based) — Plus; re-based 2026 to usage billing from $0 (first 2M events/mo free, scales to 70M events/mo); free tier 2M events/mo forever
- Positioning: Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a capable free version.
Cons
- Weakest dimension: Value for money at 3/5.
- Weigh integration depth compared with enterprise suites before committing.
Pricing verified 2026-09-12
Frequently asked questions
Which is better overall, Mixpanel or Amplitude?
Mixpanel is our overall pick (4.1/5 vs 4.0/5). Mixpanel takes the score (4.1 vs 4.0) with a 1M-events/mo free tier and usage-based overage at $0.28/1K events; Amplitude targets enterprises with cohorts and path analysis, a larger 2M-events/mo free tier and Plus from $0 (usage-based).
Do Mixpanel and Amplitude offer free plans?
Mixpanel and Amplitude have a free tier. Mixpanel paid plans start at $24/mo; Amplitude paid plans start at Usage-based.
What does Mixpanel cost?
$24/mo — Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off. Prices were last verified on 2026-09-12.