Mixpanel
Mixpanel is product analytics built around events and funnels, with a free plan sized for early teams.
Verified against: mixpanel.commixpanel.com as of 2026-08-31
Quick verdict: Mixpanel earns a 4.1/5 from our source checks, standing out for core features. It fits best when your priority is product teams that need behavioral insight without heavy setup, with the caveat that you should weigh the learning curve for advanced workflows.
- Our rating: 4.1/5
- Strongest dimension: Functionality (5/5, verified against official sources)
- Weakest dimension: Usability (4/5, verified against official sources)
- Pricing: Free plan · $24/mo
- Verification: Checked against the official site and pricing pages (2 evidence files), last checked 2026-08-31. Sources: mixpanel.com, mixpanel.com
Mixpanel pricing details
- Free plan available
- paid plans from $24/mo
Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off
In our index: Free plan available; paid from $24/mo
How Mixpanel scores across our 6 index dimensions
- Functionality: 5/5 (verified against official sources)
- Usability: 4/5 (verified against official sources)
- Stability: 5/5 (verified against official sources)
- Collaboration: 4/5 (verified against official sources)
- Localization: 4/5 (verified against official sources)
- Value: 4/5 (verified against official sources)
Score rationale: Event- and funnel-based product analytics, free tier sized for early teams. Japanese homepage probe (/ja/home/, lang=ja-JP, 351 Japanese blocks) — corrected last round's /ja empty-shell misjudgment. Free 20M events, Growth $24.
What Mixpanel does well
- Best dimension: Core features at 5/5 — backed by verification against the official site & pricing.
- Second strong point: Stability at 5/5.
- Pricing: free tier, paid from $24/mo — Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off
- Positioning: Mixpanel is product analytics built around events and funnels, with a free plan sized for early teams.
- Source check: Event- and funnel-based product analytics, free tier sized for early teams; Japanese homepage documented (/ja/home/, lang=ja-JP, 351 Japanese blocks); free 20M events, Growth $24.
Where Mixpanel falls short
- Weakest dimension: Ease of use at 4/5.
- Weigh the learning curve for advanced workflows before committing.
How Mixpanel compares to other Analytics tools
Our index tracks 5 Analytics tools. Mixpanel sits at 4.1/5, with paid plans from $24/mo. Here are the 4 closest alternatives we hold pricing and scoring evidence for.
- Plausible — 4.2/5 · 30-day free trial · $9/mo
Plausible is lightweight, privacy-first website analytics without cookies and built for compliance. - Amplitude — 4.0/5 · Free plan · Usage-based
Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a capable free version. - PostHog — 4.0/5 · Free plan · Usage-based
PostHog is an open-source product analytics suite with session replay, feature flags and self-hosting. - Hotjar — 3.9/5 · Free plan · $39/mo
Hotjar is the behaviour-analytics layer — heatmaps, session replays, funnels and surveys — now sold and billed by Contentsquare, with the category's largest free session allowance.
Frequently asked questions about Mixpanel
How much does Mixpanel cost?
Free plan available; paid plans from $24/mo. Billing detail: Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off. Figures verified 2026-08-31.
Does Mixpanel have a free plan?
Yes. Mixpanel has a free tier; paid plans start at $24/mo.
What is Mixpanel rated in our index?
Mixpanel sits at 4.1/5 in our index, strongest on functionality (5/5, verified against official sources) and weakest on usability (4/5, verified against official sources). Mixpanel earns a 4.1/5 from our source checks, standing out for core features. It fits best when your priority is product teams that need behavioral insight without heavy setup, with the caveat that you should weigh the learning curve for advanced workflows.
What are the drawbacks of Mixpanel?
Weakest dimension: Ease of use at 4/5 Weigh the learning curve for advanced workflows before committing.
What does Mixpanel do well?
Best dimension: Core features at 5/5 — backed by verification against the official site & pricing Second strong point: Stability at 5/5 Pricing: free tier, paid from $24/mo — Growth; event-based pricing, first 1M events/mo free then $0.28/1K; annual ~20% off Positioning: Mixpanel is product analytics built around events and funnels, with a free plan sized for early teams Source check: Event- and funnel-based product analytics, free tier sized for early teams; Japanese homepage documented (/ja/home/, lang=ja-JP, 351 Japanese blocks); free 20M events, Growth $24.
How was Mixpanel verified?
Checked against the official site and pricing pages (2 evidence files), last checked 2026-08-31. Sources: mixpanel.com, mixpanel.com.
What are the alternatives to Mixpanel?
We track Amplitude, Plausible, PostHog, Hotjar as the closest alternatives in our Analytics index, and 5 head-to-head comparisons against Mixpanel are available.