Amplitude
Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a capable free version.
Verified against: amplitude.comamplitude.com as of 2026-09-12
Quick verdict: Amplitude lands at 4.0/5. It is a solid pick for product teams that need behavioral insight without heavy setup, with the caveat that integration depth compared with enterprise suites may matter more than the score suggests.
- Our rating: 4.0/5
- Strongest dimension: Functionality (5/5, verified against official sources)
- Weakest dimension: Value (3/5, verified against official sources)
- Pricing: Free plan · Usage-based
- Verification: Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-12. Sources: amplitude.com, amplitude.com
Amplitude pricing details
- Free plan available
- paid plans from Usage-based
- $0 entry (first 2M events/mo free)
Plus; re-based 2026 to usage billing from $0 (first 2M events/mo free, scales to 70M events/mo); free tier 2M events/mo forever
In our index: Free plan available; Plus from $0 (usage-based)
How Amplitude scores across our 6 index dimensions
- Functionality: 5/5 (verified against official sources)
- Usability: 4/5 (verified against official sources)
- Stability: 5/5 (verified against official sources)
- Collaboration: 4/5 (verified against official sources)
- Localization: 4/5 (verified against official sources)
- Value: 3/5 (verified against official sources)
Score rationale: Enterprise product analytics with behavioral cohorts and path analysis, capable free version. Japanese homepage probe (/ja-jp, lang=ja-JP, 350 Japanese blocks, curl+Chrome evidence). Free 1M events on the lean side, Growth $61 on the pricey side; product analytics professional.
What Amplitude does well
- Best dimension: Core features at 5/5 — backed by verification against the official site & pricing.
- Second strong point: Stability at 5/5.
- Pricing: free tier, Plus from $0 (usage-based) — Plus; re-based 2026 to usage billing from $0 (first 2M events/mo free, scales to 70M events/mo); free tier 2M events/mo forever
- Positioning: Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a capable free version.
- Source check: Enterprise product analytics with behavioral cohorts and path analysis, capable free version; Japanese homepage documented (/ja-jp, lang=ja-JP, 350 Japanese blocks).
Where Amplitude falls short
- Weakest dimension: Value for money at 3/5.
- Weigh integration depth compared with enterprise suites before committing.
How Amplitude compares to other Analytics tools
Our index tracks 5 Analytics tools. Amplitude sits at 4.0/5, with $0 entry (first 2m events/mo free). Here are the 4 closest alternatives we hold pricing and scoring evidence for.
- Plausible — 4.2/5 · 30-day free trial · $9/mo
Plausible is lightweight, privacy-first website analytics without cookies and built for compliance. - Mixpanel — 4.1/5 · Free plan · $24/mo
Mixpanel is product analytics built around events and funnels, with a free plan sized for early teams. - PostHog — 4.0/5 · Free plan · Usage-based
PostHog is an open-source product analytics suite with session replay, feature flags and self-hosting. - Hotjar — 3.9/5 · Free plan · $39/mo
Hotjar is the behaviour-analytics layer — heatmaps, session replays, funnels and surveys — now sold and billed by Contentsquare, with the category's largest free session allowance.
Frequently asked questions about Amplitude
How much does Amplitude cost?
Free plan available; paid plans from Usage-based; $0 entry (first 2M events/mo free). Billing detail: Plus; re-based 2026 to usage billing from $0 (first 2M events/mo free, scales to 70M events/mo); free tier 2M events/mo forever. Figures verified 2026-09-12.
Does Amplitude have a free plan?
Yes. Amplitude has a free tier; paid plans start at Usage-based.
What is Amplitude rated in our index?
Amplitude sits at 4.0/5 in our index, strongest on functionality (5/5, verified against official sources) and weakest on value (3/5, verified against official sources). Amplitude lands at 4.0/5. It is a solid pick for product teams that need behavioral insight without heavy setup, with the caveat that integration depth compared with enterprise suites may matter more than the score suggests.
What are the drawbacks of Amplitude?
Weakest dimension: Value for money at 3/5 Weigh integration depth compared with enterprise suites before committing.
What does Amplitude do well?
Best dimension: Core features at 5/5 — backed by verification against the official site & pricing Second strong point: Stability at 5/5 Pricing: free tier, Plus from $0 (usage-based) — Plus; re-based 2026 to usage billing from $0 (first 2M events/mo free, scales to 70M events/mo); free tier 2M events/mo forever Positioning: Amplitude is enterprise product analytics with behavioral cohorts and path analysis, and a capable free version Source check: Enterprise product analytics with behavioral cohorts and path analysis, capable free version; Japanese homepage documented (/ja-jp, lang=ja-JP, 350 Japanese blocks).
How was Amplitude verified?
Checked against the official site and pricing pages (2 evidence files), last checked 2026-09-12. Sources: amplitude.com, amplitude.com.
What are the alternatives to Amplitude?
We track Mixpanel, Plausible, PostHog, Hotjar as the closest alternatives in our Analytics index, and 4 head-to-head comparisons against Amplitude are available.