Metricool

Metricool pricing details

• Free plan available
• paid plans from $20/mo (annual)
• starter $25/mo · Advanced $67/mo (monthly)
• starter $20/mo · Advanced $53/mo (annual)

Metricool bills by brand, not by seat. Free $0 forever: 1 brand, all networks except X/LinkedIn, 20 posts/mo, 5 competitor tracking, 30-day analytics. Starter $25/mo monthly ($20 annual) up to 5 brands (10 brands $36/$45). Advanced $67/mo monthly ($53 annual) up to 15 brands (25 brands $107). X/Twitter costs extra at $10/account/mo. Annual saves up to 24%.

In our index: Free plan available; Starter from $20/mo ($25 monthly, up to 5 brands); Advanced from $53/mo; X and LinkedIn are paid add-ons; per-brand, not per-seat

How Metricool scores across our 6 index dimensions

• Functionality: 4/5 (research only)
• Usability: 4/5 (research only)
• Stability: 4/5 (research only)
• Collaboration: 4/5 (research only)
• Localization: 3/5 (research only)
• Value: 5/5 (research only)

Score rationale: Scheduling plus built-in analytics and competitor tracking in one bill makes it the feature-per-dollar leader in the cluster (value 5/5, rating 4.2/5). Free tier (1 brand, 20 posts/mo, 30-day analytics) is the most capable free option here. X/Twitter and LinkedIn are add-ons, not in the base. Research figures from the official pricing page.

What Metricool does well

• Highest rating in the cluster (4.2/5)
• Scheduling plus native analytics and competitor tracking in one bill
• Most capable free tier in the set (1 brand, 20 posts/mo, 30-day analytics)
• Brand-based billing with multi-brand support

Where Metricool falls short

• X/Twitter and LinkedIn are add-ons, not in the base plans
• Analytics and extra networks add complexity versus a pure scheduler

How Metricool compares to other Social Media Scheduling tools

Our index tracks 5 Social Media Scheduling tools. Metricool sits at 4.2/5, with starter $20/mo · advanced $53/mo (annual). Here are the 4 closest alternatives we hold pricing and scoring evidence for.

• Hootsuite — 4.1/5 · 14-day free trial (no credit card) · $99/user/mo (annual, Standard)
  Hootsuite is the established enterprise social management platform: publish, monitor and route a shared inbox across networks, with Wisdom AI and Talkwalker listening. It bills per user and has no free plan.
• Buffer — 4.0/5 · Free plan · $5/channel/mo (annual)
  Buffer is a social scheduling tool built around one clean idea: queue and schedule posts across Instagram, X, Facebook, LinkedIn, TikTok, YouTube and Threads from a single feed. It bills per channel, not per seat, and its free tier is a real standing plan (3 channels, 1 user) rather than a trial.
• Publer — 4.0/5 · Free plan · $5/account/mo (annual)
  Publer is a low-cost social planner that bills per account on a flat workspace with unlimited scheduling. Its free tier covers 3 social accounts, and its paid entry is among the cheapest in the cluster when a small team needs many accounts without the per-seat math.
• Later — 3.8/5 · 14-day trial (credit card required, auto-charge at expiry) · $18.75/mo (annual)
  Later is a social-first scheduler built around a visual Instagram-first grid. It has no free plan — only a 14-day trial that requires a credit card and auto-charges — and bills by 'Social Set' (a bundle of profiles and posts) rather than per user.