Publer vs Metricool 2026: Which Social Planner Wins?
Quick verdict: Metricool is our overall pick for Publer vs Metricool.
Metricool leads on rating and ships analytics; Publer leads on the cheapest flat per-account bill. Publer: free plan, paid from $5/account/mo (annual); Metricool: free plan, paid from $20/mo (annual). Prices checked 2026-09-18.
| Tool | Rating | Pricing | Best for |
|---|---|---|---|
| Publer | 4.0/5 | Free $5/account/mo (annual) | Publer is a low-cost social planner that bills per account on a flat workspace with unlimi… |
| Metricool Best overall Best free Best for teams | 4.2/5 | Free $20/mo (annual) | Metricool is an all-in-one social planner plus analytics platform: schedule across network… |
Bottom line: Metricool (4.2/5, cluster top) for scheduling plus native analytics and competitor tracking — free tier (1 brand, 20 posts/mo, 30-day analytics), then $25/mo monthly ($20 annual), billed by brand; X/Twitter and LinkedIn are add-ons. Publer (4.0/5) for the cheapest flat bill — Professional $4/account/mo annual, unlimited scheduling, free 3-account tier (no X/Twitter). Metricool's free tier is more capable (analytics included), so it takes 'best free' here; Publer stays the value leader on per-account price. Pick Metricool to measure as you schedule; pick Publer to spend the least.
Pricing and details
Publer · 4.0/5
Free plan available · $5/account/mo (annual)
Publer bills per account, flat workspace (unlimited scheduling, no per-user charge on the workspace). Free $0 forever: 3 social accounts, no X/Twitter, 10 scheduled posts/account, 25 drafts. Professional $6/account/mo monthly ($4 annual). Business $12/account/mo monthly ($8 annual) adds analytics. Every 10th account or seat is free. X/Twitter is not on the free tier.
Professional $4/account/mo · Business $8/account/mo (annual)
Publer is a low-cost social planner that bills per account on a flat workspace with unlimited scheduling. Its free tier covers 3 social accounts, and its paid entry is among the cheapest in the cluster when a small team needs many accounts without the per-seat math.
Score breakdown
Pros
- Cheapest paid entry in the cluster: Professional $4/account/mo annual
- Flat per-account bill with unlimited scheduling on the workspace
- Free tier is a standing plan (3 accounts, 25 drafts)
- Every 10th account or seat is free
Cons
- X/Twitter is not on the free tier
- Younger vendor — thinner enterprise governance and inbox tooling than Hootsuite
- Analytics are basic next to Metricool's built-in suite
Pricing verified 2026-09-18
Metricool · 4.2/5
Free plan available · $20/mo (annual)
Metricool bills by brand, not by seat. Free $0 forever: 1 brand, all networks except X/LinkedIn, 20 posts/mo, 5 competitor tracking, 30-day analytics. Starter $25/mo monthly ($20 annual) up to 5 brands (10 brands $36/$45). Advanced $67/mo monthly ($53 annual) up to 15 brands (25 brands $107). X/Twitter costs extra at $10/account/mo. Annual saves up to 24%.
Starter $20/mo · Advanced $53/mo (annual)
Metricool is an all-in-one social planner plus analytics platform: schedule across networks, run a content calendar and get built-in analytics and competitor tracking. It bills by brand and has a genuinely useful free tier.
Score breakdown
Pros
- Highest rating in the cluster (4.2/5)
- Scheduling plus native analytics and competitor tracking in one bill
- Most capable free tier in the set (1 brand, 20 posts/mo, 30-day analytics)
- Brand-based billing with multi-brand support
Cons
- X/Twitter and LinkedIn are add-ons, not in the base plans
- Analytics and extra networks add complexity versus a pure scheduler
Pricing verified 2026-09-18
Frequently asked questions
Which is better overall, Publer or Metricool?
Metricool is our overall pick (4.2/5 vs 4.0/5). Metricool leads on rating and ships analytics; Publer leads on the cheapest flat per-account bill. Publer: free plan, paid from $5/account/mo (annual); Metricool: free plan, paid from $20/mo (annual). Prices checked 2026-09-18.
Do Publer and Metricool offer free plans?
Publer and Metricool have a free tier. Publer paid plans start at $5/account/mo (annual); Metricool paid plans start at $20/mo (annual).
What does Metricool cost?
$20/mo (annual) — Metricool bills by brand, not by seat. Free $0 forever: 1 brand, all networks except X/LinkedIn, 20 posts/mo, 5 competitor tracking, 30-day analytics. Starter $25/mo monthly ($20 annual) up to 5 brands (10 brands $36/$45). Advanced $67/mo monthly ($53 annual) up to 15 brands (25 brands $107). X/Twitter costs extra at $10/account/mo. Annual saves up to 24%. Prices were last verified on 2026-09-18.