Moz
Moz Pro is a long-established SEO suite focused on Domain Authority metrics, keyword tracking, site audits and backlink research, now with AI Overviews tracking and AI Visibility Dashboards on every tier.
Verified against: moz.com as of 2026-09-20
Quick verdict: Moz earns 4.2/5 in our research-based assessment - the value pick among the big three SEO suites. Domain Authority remains the most-cited link metric, and the 2026 AI push (AI Visibility Dashboard, AI Overviews, 4 tracked AI models) lands on every tier at no extra cost. At $99/mo Standard (1 user / 3 sites / 300 keywords) it is the cheapest entry of the three. The backlink index depth still trails Ahrefs, and the Standard tier caps at 3 sites - agencies need Medium or Large. Pick Semrush for breadth, Ahrefs for backlink depth, Screpy for a free tier, or SpyFu for pure competitor ad data. (Research sweep, no paid workspace tested.)
- Our rating: 4.2/5
- Strongest dimension: Stability (5/5, research only)
- Weakest dimension: Localization (3/5, research only)
- Pricing: 14-day free trial (Medium tier) · $99/mo (Standard, monthly)
- Verification: Research-only pass over official sources, last checked 2026-09-20. Sources: moz.com
Moz pricing details
- 14-day free trial (Medium tier)
- paid plans from $99/mo (Standard, monthly)
- standard $99/mo / Medium $179/mo / Large $299/mo / Enterprise from $49/mo (custom)
- standard $79/mo ($950/yr) / Medium $143/mo ($1719/yr) / Large $239/mo ($2868/yr)
Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan.
In our index: No free plan (14-day Medium trial). Standard $99/mo (1 user / 3 sites / 300 keywords) / Medium $179/mo (2 / 10 / 1500) / Large $299/mo (3 / 25 / 3000). Annual ~20% off. Enterprise from $49/mo (single-site individual). All tiers include AI Visibility Dashboard and 4 tracked AI models.
How Moz scores across our 6 index dimensions
- Functionality: 4/5 (research only)
- Usability: 4/5 (research only)
- Stability: 5/5 (research only)
- Collaboration: 4/5 (research only)
- Localization: 3/5 (research only)
- Value: 4/5 (research only)
Score rationale: Domain Authority is the most-cited link metric in SEO. 2026 added AI visibility tracking to all tiers at no extra cost. The $99/mo entry is more affordable than Ahrefs or Semrush. No free plan; 14-day Medium trial. No hands-on; figures from the official pricing page.
What Moz does well
- Domain Authority is the most-cited link metric in SEO - reliable backlink index and crawl depth
- Cheapest entry of the big three: $99/mo Standard (vs Ahrefs $129, Semrush $139)
- 2026 AI push: AI Visibility Dashboard, AI Overviews, 4 tracked AI models on every tier
- 14-day trial on Medium tier; enterprise plan at $49/mo for single-site individual use
Where Moz falls short
- Backlink index depth trails Ahrefs - fewer domains and newer data on some link types
- No free plan - 14-day trial only
- Standard tier caps at 3 sites / 300 keywords; agencies need Medium or Large
- API access is on Large tier only
How Moz compares to other SEO Tools tools
Our index tracks 5 SEO Tools tools. Moz sits at 4.2/5, with standard $79/mo ($950/yr) / medium $143/mo ($1719/yr) / large $239/mo ($2868/yr). Here are the 4 closest alternatives we hold pricing and scoring evidence for.
- Ahrefs — 4.5/5 · $29 Starter (1 month only, then converts to Lite) · $129/mo (Lite, monthly)
Ahrefs is a backlink-driven SEO platform pairing the world's second-most active crawler with rank tracking, keyword research, site audits and AI visibility monitoring, priced by credit pool and user seat. - Semrush — 4.5/5 · 7-day free trial (all tiers) · $139/mo (SEO, monthly)
Semrush is the most feature-broad SEO and digital marketing suite in the cluster - keyword research, rank tracking, site audit, content optimization, local and AI visibility, plus API and MCP access, with the widest add-on ecosystem. - SpyFu — 4.1/5 · 14-day free trial · $59/mo (Starter, monthly)
SpyFu is a competitive intelligence platform focused on advertising and SEO keyword data - see what keywords competitors rank for, what ads they run and where their traffic comes from - positioned as a lighter, more affordable alternative to Ahrefs or Semrush. - Screpy — 4.0/5 · Free plan · $19/mo (Pro, monthly)
Screpy is an AI-powered all-in-one SEO and site monitoring platform combining rank tracking, PageSpeed, uptime, backlinks, AI content generation and AI visibility prompts in one dashboard, with a genuinely free tier.
Frequently asked questions about Moz
How much does Moz cost?
14-day free trial (Medium tier); paid plans from $99/mo (Standard, monthly); standard $99/mo / Medium $179/mo / Large $299/mo / Enterprise from $49/mo (custom); standard $79/mo ($950/yr) / Medium $143/mo ($1719/yr) / Large $239/mo ($2868/yr). Billing detail: Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan. Figures verified 2026-09-20.
Does Moz have a free plan?
No free plan is listed for Moz, but a trial is offered (14-day free trial (Medium tier)). Paid plans start at $99/mo (Standard, monthly).
What is Moz rated in our index?
Moz sits at 4.2/5 in our index, strongest on stability (5/5, research only) and weakest on localization (3/5, research only). Moz earns 4.2/5 in our research-based assessment - the value pick among the big three SEO suites. Domain Authority remains the most-cited link metric, and the 2026 AI push (AI Visibility Dashboard, AI Overviews, 4 tracked AI models) lands on every tier at no extra cost. At $99/mo Standard (1 user / 3 sites / 300 keywords) it is the cheapest entry of the three. The backlink index depth still trails Ahrefs, and the Standard tier caps at 3 sites - agencies need Medium or Large. Pick Semrush for breadth, Ahrefs for backlink depth, Screpy for a free tier, or SpyFu for pure competitor ad data. (Research sweep, no paid workspace tested.)
What are the drawbacks of Moz?
Backlink index depth trails Ahrefs - fewer domains and newer data on some link types No free plan - 14-day trial only Standard tier caps at 3 sites / 300 keywords; agencies need Medium or Large API access is on Large tier only.
What does Moz do well?
Domain Authority is the most-cited link metric in SEO - reliable backlink index and crawl depth Cheapest entry of the big three: $99/mo Standard (vs Ahrefs $129, Semrush $139) 2026 AI push: AI Visibility Dashboard, AI Overviews, 4 tracked AI models on every tier 14-day trial on Medium tier; enterprise plan at $49/mo for single-site individual use.
How was Moz verified?
Research-only pass over official sources, last checked 2026-09-20. Sources: moz.com.
What are the alternatives to Moz?
We track Semrush, Ahrefs, Screpy, SpyFu as the closest alternatives in our SEO Tools index, and 5 head-to-head comparisons against Moz are available.