Moz vs SpyFu 2026: Domain Authority Suite vs Competitor Intelligence Specialist
Quick verdict: Moz is our overall pick for Moz vs SpyFu.
Moz (4.2/5) wins on backlink index depth and the Domain Authority benchmark. SpyFu (4.1/5) wins on price - the $59/mo entry is cheaper than Moz' $99/mo Standard tier.
| Tool | Rating | Pricing | Best for |
|---|---|---|---|
| Moz Best overall Best for teams | 4.2/5 | $99/mo (Standard, monthly) | Moz Pro is a long-established SEO suite focused on Domain Authority metrics, keyword track… |
| SpyFu | 4.1/5 | $59/mo (Starter, monthly) | SpyFu is a competitive intelligence platform focused on advertising and SEO keyword data -… |
Bottom line: Moz earns 4.2/5 and is the pick when Domain Authority and backlink depth are the point - the most-cited link metric in SEO at $99/mo Standard entry, with 2026 AI visibility on every tier. SpyFu earns 4.1/5 and is the competitor-intelligence specialist at $59/mo Starter, focused on what competitors rank for and what ads they run, with no backlinks, rank tracking or API below Advanced. SpyFu's annual figures are behind a paywall. Pick Moz for the Domain Authority benchmark; pick SpyFu when competitive ad intelligence is the point and you want the cheapest entry.
Pricing and details
Moz · 4.2/5
14-day free trial (Medium tier) · $99/mo (Standard, monthly)
Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan.
Standard $79/mo ($950/yr) / Medium $143/mo ($1719/yr) / Large $239/mo ($2868/yr)
Moz Pro is a long-established SEO suite focused on Domain Authority metrics, keyword tracking, site audits and backlink research, now with AI Overviews tracking and AI Visibility Dashboards on every tier.
Score breakdown
Pros
- Domain Authority is the most-cited link metric in SEO - reliable backlink index and crawl depth
- Cheapest entry of the big three: $99/mo Standard (vs Ahrefs $129, Semrush $139)
- 2026 AI push: AI Visibility Dashboard, AI Overviews, 4 tracked AI models on every tier
- 14-day trial on Medium tier; enterprise plan at $49/mo for single-site individual use
Cons
- Backlink index depth trails Ahrefs - fewer domains and newer data on some link types
- No free plan - 14-day trial only
- Standard tier caps at 3 sites / 300 keywords; agencies need Medium or Large
Pricing verified 2026-09-20
SpyFu · 4.1/5
14-day free trial · $59/mo (Starter, monthly)
Priced by competitor domains and keyword depth. Starter: 1 competitor domain / basic keyword data. Advanced: 3 competitor domains / full keyword + ad data / API access. Professional: 10 competitor domains / unlimited keyword exports / dedicated support. Prices shown behind a paywall; exact annual figures to be confirmed on signup. No free plan.
Starter ~$49/mo / Advanced ~$139/mo / Professional ~$349/mo (billed annually)
SpyFu is a competitive intelligence platform focused on advertising and SEO keyword data - see what keywords competitors rank for, what ads they run and where their traffic comes from - positioned as a lighter, more affordable alternative to Ahrefs or Semrush.
Score breakdown
Pros
- Cleanest competitor-teardown UX: see what keywords competitors rank for and what ads they run in one view
- Cheapest paid entry of the big three at $59/mo Starter (vs Ahrefs $129, Semrush $139, Moz $99)
- API access on Advanced tier for programmatic competitor data
- Focused scope: no bloat from rank tracking or site audit you do not need for competitive research
Cons
- No backlink index - competitor link profiles are not in scope
- Annual figures shown behind a paywall; exact pricing to be confirmed on signup
- Narrower than Ahrefs/Semrush - no rank tracking, no site audit, no AI visibility dashboard
Pricing verified 2026-09-20
Frequently asked questions
Which is better overall, Moz or SpyFu?
Moz is our overall pick (4.2/5 vs 4.1/5). Moz (4.2/5) wins on backlink index depth and the Domain Authority benchmark. SpyFu (4.1/5) wins on price - the $59/mo entry is cheaper than Moz' $99/mo Standard tier.
Do Moz and SpyFu offer free plans?
Neither advertises a free plan; check current trial terms before committing.
What does Moz cost?
$99/mo (Standard, monthly) — Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan. Prices were last verified on 2026-09-20.