Semrush vs Moz 2026: Feature Breadth vs Domain Authority at a Cheaper Entry
Quick verdict: Semrush is our overall pick for Semrush vs Moz.
Semrush (4.5/5) wins on feature breadth - the widest suite including AI-search tracking and MCP. Moz (4.2/5) wins on price - the $99/mo entry is $40/mo cheaper than Semrush' $139/mo SEO tier.
| Tool | Rating | Pricing | Best for |
|---|---|---|---|
| Semrush Best overall Best for teams | 4.5/5 | $139/mo (SEO, monthly) | Semrush is the most feature-broad SEO and digital marketing suite in the cluster - keyword… |
| Moz | 4.2/5 | $99/mo (Standard, monthly) | Moz Pro is a long-established SEO suite focused on Domain Authority metrics, keyword track… |
Bottom line: Semrush earns 4.5/5 and is the pick when feature breadth is the point - keyword research, rank tracking, site audit, content optimization, local, AI visibility (50-200 prompts), API and MCP all in one seat. Moz earns 4.2/5 and is the cheaper entry at $99/mo Standard (vs Semrush SEO $139/mo), with Domain Authority still the most-cited link metric. The 2026 AI push landed on both; Semrush's is deeper (100-200 prompts on upper tiers, MCP on Starter+). Pick Semrush for breadth and MCP; pick Moz for the cheaper entry and the Domain Authority benchmark. Both are trial-only - no free plan.
Pricing and details
Semrush · 4.5/5
7-day free trial (all tiers) · $139/mo (SEO, monthly)
All tiers include AI search visibility tracking. SEO: 5 sites / 500 keywords. Starter: +MCP / 50 AI prompts / 5 sites. Pro+: 15 sites / 1500 keywords / 100 prompts. Advanced: 40 sites / 5000 keywords / 200 prompts + API. Add-ons: users $45/mo, Lead Gen $90/mo, Base Report $10/mo, Pro Report $20/mo. Enterprise custom.
SEO ~$117.33/mo / Starter ~$165.17/mo / Pro+ ~$248.17/mo / Advanced ~$455.67/mo (billed annually, save up to 17%)
Semrush is the most feature-broad SEO and digital marketing suite in the cluster - keyword research, rank tracking, site audit, content optimization, local and AI visibility, plus API and MCP access, with the widest add-on ecosystem.
Score breakdown
Pros
- Widest feature surface: keyword research, rank tracking, site audit, content optimization, local, AI visibility, API and MCP all in one suite
- 2026 AI add-on: all tiers now track ChatGPT, Perplexity, Gemini and Google AI visibility with 50-200 prompts
- MCP access on Starter and above - the cleanest agent integration in the cluster
- Add-on ecosystem: Lead Gen, Base/Pro Report, extra users at $45/mo
Cons
- Priced at a premium for the breadth - SEO at $139/mo is the floor, Advanced at $549/mo
- 7-day trial is short for a feature this wide
- No free plan - no standing free tier unlike Screpy
Pricing verified 2026-09-20
Moz · 4.2/5
14-day free trial (Medium tier) · $99/mo (Standard, monthly)
Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan.
Standard $79/mo ($950/yr) / Medium $143/mo ($1719/yr) / Large $239/mo ($2868/yr)
Moz Pro is a long-established SEO suite focused on Domain Authority metrics, keyword tracking, site audits and backlink research, now with AI Overviews tracking and AI Visibility Dashboards on every tier.
Score breakdown
Pros
- Domain Authority is the most-cited link metric in SEO - reliable backlink index and crawl depth
- Cheapest entry of the big three: $99/mo Standard (vs Ahrefs $129, Semrush $139)
- 2026 AI push: AI Visibility Dashboard, AI Overviews, 4 tracked AI models on every tier
- 14-day trial on Medium tier; enterprise plan at $49/mo for single-site individual use
Cons
- Backlink index depth trails Ahrefs - fewer domains and newer data on some link types
- No free plan - 14-day trial only
- Standard tier caps at 3 sites / 300 keywords; agencies need Medium or Large
Pricing verified 2026-09-20
Frequently asked questions
Which is better overall, Semrush or Moz?
Semrush is our overall pick (4.5/5 vs 4.2/5). Semrush (4.5/5) wins on feature breadth - the widest suite including AI-search tracking and MCP. Moz (4.2/5) wins on price - the $99/mo entry is $40/mo cheaper than Semrush' $139/mo SEO tier.
Do Semrush and Moz offer free plans?
Neither advertises a free plan; check current trial terms before committing.
What does Semrush cost?
$139/mo (SEO, monthly) — All tiers include AI search visibility tracking. SEO: 5 sites / 500 keywords. Starter: +MCP / 50 AI prompts / 5 sites. Pro+: 15 sites / 1500 keywords / 100 prompts. Advanced: 40 sites / 5000 keywords / 200 prompts + API. Add-ons: users $45/mo, Lead Gen $90/mo, Base Report $10/mo, Pro Report $20/mo. Enterprise custom. Prices were last verified on 2026-09-20.