Leonardo.AI
Leonardo.AI is a creator-focused image generator with a generous free 150-tokens/day tier and broad game/concept-asset tools; paid plans from $12/mo.
Three of the five have permanent free tiers, but they earn the free differently. Leonardo hands out 150 public tokens a day, the largest daily volume, and the paid bridge is Essential at $12/mo (Premium $30, Ultimate $60), with token banks that carry over. Ideogram's free tier is slow weekly credits on public images, but it is the strongest text-in-image readout in the category; Plus is ~$20/mo (or $15/mo billed annually), Pro ~$60/mo ($42/mo annual), Team ~$30/user/mo ($20/user annual). Firefly is the commercially safe lane: free daily generations, Standard $9.99/mo, Pro $19.99/mo, Premium $199.99/mo, with generative credits that reset monthly. Midjourney has no free tier — it is a subscription sold as fast GPU time, Basic $10/mo up to Mega $120/mo, roughly 20% off on annual billing. OpenAI Images has no free tier either; it is a metered API, gpt-image-1.5 running about $0.009 to $0.133 per 1024-pixel image at low/medium/high quality, and the Mini tier $0.005 to $0.036. Free images are mostly public and queue-limited, so privacy and volume are what trigger the bill. Prices re-checked 2026-09-22. The free tiers diverge on what you actually lose: Ideogram's free is 10 slow credits a week on public images, so text-heavy art is a paid move the moment you need concurrency; Leonardo's 150 daily tokens stay public but the paid bridge is the cheapest entry in the group at Essential $12/mo (8,500 fast tokens, private + commercial). Firefly is the Adobe lane — free daily generations then Standard $9.99 / Pro $19.99 / Premium $199.99, with credits resetting monthly — and Midjourney is the one with no free tier at all: Basic $10/mo up to Mega $120/mo (roughly 20% off annual), sold as 3.3 to 60 fast-GPU hours with Stealth and full commercial rights only at Pro and above. OpenAI Images is the metered API, so there is no subscription to forget, just about $0.009 to $0.133 per 1024-pixel image and cheaper Mini.
Free = 150 tokens/day with all models and commercial rights, but public generations and peak-time queues; private work from Essential $12/mo.
Free tier: Yes
Paid from: $12/mo (Essential) (Token-based. Free = 150 tokens per day, public generations, all models. Essential $12/mo gives 8,500 fast tokens, private generations and commercial rights; Premium $30/mo gives 25,000 tokens plus relaxed images on selected models; Ultimate $60/mo gives 60,000 tokens and relaxed image/video. Paid token banks can accumulate.)
Leonardo.AI is a creator-focused image generator with a generous free 150-tokens/day tier and broad game/concept-asset tools; paid plans from $12/mo.
Free = 10 slow credits/week, public images, with class-leading text accuracy; Plus $15/mo annual adds priority credits and privacy.
Free tier: Yes
Paid from: $15/mo (Plus, annual) (Credit-based. Free gives 10 slow credits per week and public images. Plus = 1,000 priority credits/mo ($15/mo annual); Pro = 3,500 priority credits with high concurrency ($42/mo annual); Team = 1,500 credits per user ($20/user/mo annual). Annual saves roughly 25-30%. Private images and deletion require paid plans.)
Ideogram is the text-rendering specialist — words inside images come out legible where other models garble them — with a free slow-credit tier and paid plans from $15/mo annual.
Free = limited daily generations with clear licensing inside the Adobe ecosystem; Standard $9.99/mo adds unlimited standard image features and 2,000 credits.
Free tier: Yes
Paid from: $9.99/mo (Standard) (Generative-credit model. Free gives limited daily generations. Paid plans give unlimited standard image features (Generative Fill, text-to-image) plus monthly credits for premium features, video and partner models: Standard 2,000 credits ($9.99), Pro 4,000 ($19.99, adds Express Premium and Photoshop web/mobile), Pro Plus 10,000, Premium 50,000 ($199.99). Trained on licensed/Adobe-stock content for clear commercial terms.)
Adobe Firefly is the commercially safe, Adobe-ecosystem generator — free daily generations, unlimited standard image features on paid plans, generative credits for premium/video and partner models; Standard $9.99/mo.
Metered API only; the Mini tier is the cheapest door at about $0.005/image low quality. There is no free subscription.
Free tier: No — trial only
Paid from: ~$0.009/image (gpt-image-1.5, low, 1024) (API-only, billed by output (and any input image tokens). At 1024×1024 GPT Image 1.5 is about $0.009 low, $0.034 medium, $0.133 high; the Mini tier is cheaper ($0.005/$0.011/$0.036). Larger sizes and edits cost more; batch API discounts can apply. There is no consumer subscription here — usage is metered through an OpenAI API key.)
OpenAI Images (GPT Image 1.5) is a per-image developer API with strong prompt following and editing — no subscription or free tier, integrated into apps via API; from about $0.009/image (low) to $0.133 (high).
Subscription-only since the trial ended in 2023; the minimum is Basic $10/mo ($8 annual). Consider only after testing the free alternatives.
Free tier: No — trial only
Paid from: $10/mo (Basic) (You buy fast GPU time, not a fixed image count: 3.3 hr (Basic), 15 hr (Standard), 30 hr (Pro), 60 hr (Mega). Standard and up add unlimited Relax-mode generation; Pro and Mega add Stealth (private images) and full commercial rights. Extra fast hours are about $4/hr. No free trial (removed March 2023). Annual prepay saves ~20%.)
Midjourney is the image-quality benchmark — a prompt-to-image subscription sold as fast GPU time, with unlimited Relax mode on Standard and up; no free trial, plans from $10/mo.
Bottom line: Bottom line: three tools are genuinely free. Leonardo (150 tokens/day) offers the most free volume for concept and game art. Ideogram (10 slow credits/week) is the free pick for readable text. Firefly (limited daily) is the safest free option commercially inside Adobe. Midjourney has no free tier and OpenAI Images is metered API only. The cheapest paid upgrades are Firefly $9.99/mo, Leonardo $12/mo and Ideogram $15/mo annual. Free images are public and queue-limited; privacy and volume are where you start paying.
Leonardo gives the most free volume at 150 tokens/day, though generations are public. Ideogram (10 slow credits/week) is best when you need readable text, and Firefly offers limited daily generations with strong commercial terms.
Not by default — Leonardo and Ideogram free generations are public and slow-queued. Firefly free sits inside its own account limits. Private images require a paid plan on Leonardo and Ideogram.
Leonardo includes commercial rights on free, and Firefly and Ideogram offer clear terms; check each current plan for attribution or revenue thresholds. Midjourney's fuller commercial rights come on Pro/Mega.
Firefly Standard at $9.99/mo, Leonardo Essential at $12/mo, and Ideogram Plus at $15/mo on annual billing. Midjourney starts at $10/mo and OpenAI Images at about $0.005/image.